Focus on Leadership, Strategize the Future – 112th Spring Sugar VIP Buyer Club Closed-Door Matchmaking Concludes

(Chengdu, March 25, 2025) The 112th Spring Sugar VIP Buyer Club Closed-Door Matchmaking event, jointly organized by the National Sugar & Alcoholic Commodities Fair Organizing Committee and the China Light Industry Enterprise Investment & Development Association (CLIEDDA), successfully concluded today at Hall 9 of the Western China International Expo City (WCIEC). The event was graciously supported by Jinsha Liquor's Zhaiyao Baijiu and Snow Beer, both under the China Resources Beer umbrella.

Since its debut at the 104th Spring Sugar Fair, the VIP Buyer Club has now successfully hosted 8 editions. It has cumulatively attracted over 800 core buyers, covering leading players across the entire F&B and FMCG supply chain. The event has precisely showcased over 6,000 innovative products and facilitated efficient partnerships for more than 500 brands, cumulatively catalyzing trade volume surpassing the 10-billion-yuan level.

True to its core principles of high caliber, high efficiency, and high value, this year's VIP Buyer Club convened China's top channel operators, new retail leaders, cross-border procurement giants, and pioneering brands. It created an elite business platform for precise resource matching and seamless opportunity connection.

Keynote Insights:

1. Mr. Yang Dajin, Deputy     Chief Expert for Food Safety Risk Assessment and Director of the First     Monitoring Office, Risk Monitoring Department, China National Center for     Food Safety Risk Assessment (CFSA), addressed the "Current State of     Food Safety Risks." Using detailed case studies (including the     Kobayashi Pharmaceutical incident, rabbit head poisoning, mineral oil     migration in infant formula, and contaminated enoki mushrooms), Mr. Yang     outlined the findings of China's national food safety risk monitoring system.     He emphasized the "whole-chain" nature of risks,     necessitating strengthened controls from raw materials and processes to     packaging. China is actively shifting from passive response to proactive     prevention through database development, cross-departmental collaboration,     and technological innovation, fortifying the "Healthy China"     initiative.

2. Mr. Zheng Ye, Chief     Growth Officer, NielsenIQ China, presented "Evolving with the Trends     – Reshaping Growth: China FMCG Market Dynamics." He highlighted the     dual consumer demand for "value-for-money yet high-quality     experiences." Emotional consumption fuels niche markets like     blind boxes and IP collaborations, while sweet-spicy flavors and novel     tastes show strong growth. Offline retail is undergoing deep transformation,     with traditional supermarkets pivoting towards fresh and short-shelf-life     products; chilled dairy/beverages and ready-to-eat items are key traffic     drivers. FMCG players must grasp three key trends: healthification,     scenario innovation, and channel penetration (下沉), leveraging     product differentiation and supply chain optimization to navigate     structural shifts and unlock new growth in a saturated market.

3. Mr. Liu Xu, Vice     Chairman of CLIEDDA, outlined three industry trends amid slowing growth     and consumption stratification: increased market concentration among     top brands (though with narrowing margins), a shift     towards precision-targeted innovation, and the evolution     of supplier-retailer relationships from adversarial to symbiotic. He     noted the closed-door event signals a clear departure from traditional     slotting fees and crude promotions, as a buyer's market forces deep supply     chain reform. Mr. Liu urged retailers to accelerate private label     development and brands to focus on scenario-specific customization and     core product strength rebuilding, advocating for mutual empowerment     through data sharing.

This closed-door forum ignited cooperative sparks through intellectual exchange and charted a future blueprint through strategic consensus. It stands not only as a gathering of industry elites but as a testament to the F&B sector shining with distinction. Moving forward, the Spring Sugar Fair will continue crafting efficient business matchmaking platforms, focusing on dynamic industry resource alignment. Together with global resource connectors and ecosystem builders, it will explore win-win growth pathways under evolving consumption trends.